Search Engine Optimization
Search engine optimization (SEO) is a sub set of web promotion methods aimed at improving the ranking of a website in search engine listings to bring more visitors to the website once a relevant search is undertaken.
Search engine optimization is the science of search and it never rest, that’s why it is continuous process to enchase chances of web site for being ranked in the top results of a search engine.
Search engine optimization process You need to know that what is a search engine optimization process, after developing a Web site and selecting the best hosting company, don’t rush out and submit it to search engines immediately. A Web site manager would be wise to take a little time for optimization of your web site for search engines. Search engine optimization process Search Engine friendly design which have cleanness in design and Easy Navigation, along with relevant content and other search engine fundamentals included in it.
Title of web page
Title is probably the most significant part of your page as far as search engines are concerned. No search engine optimization process is complete until you’ve added your keyword to the tag.
Use of Meta tags
Meta tags are the additional pieces of information, which are, included into the “head” area of your web pages in the web pages HTML code. Meta information in this area is used to communicate information that a human visitor may not be concerned with but for browser and search engine spiders etc.
Some of the most important keywords
Meta Description Tag
The Meta description tag allows you to influence the description of your page in the crawlers that support the tag. Your description reflects then most important part of your web page.
Meta Keyword Tag
Identify primary keywords and consistently use them throughout your SEO efforts. The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. You should put all your targeted keywords that are relevant for your web page.
Meta Robots Tag
This meta tag lets you specify that a particular page should NOT be indexed by a search engine.
Body text optimization Use of head tag
If you want specific terms to be more prominent then put them in title or heading tags, Search Engines priorities content in headings over content in paragraphs.
Have Relevant Content
The page also contains some keyword-rich body text. Preferably, your document should contain several occurrences of the keyword.
Title of web page
Make sure the main keyword/phrase for which you wish to rank well is featured prominently on your page.
Image Alt tag description
Image should contain its description in the alt attribute containing key word.
Have HTML link
Your web pages must contain a links in HTML format than images or else.
Web page URL
Search engine friendly URL’s
Search engine friendly urls refer to the use of www.yourwebsitename.com/conatctus.htm instead of “www.yourwebsitename.com/index.php?
id=12&page=contact” they are used because some search engines will not crawl pages containing ‘&’ in the URL.
keywords in URL structures Web page url should contain targeted keyword in it.
Have a site map page
The sitemap is useful because it is only text links, which are the best element of a “good content” because they are 100% text and also create a solid basis of inter-links throughout your site, which increase your credibility automatically. You just provide the spiders with a direct route to all your pages from one point. Search engine needs easy way to get where they want and what they want in order to index each page fast and get them in the appropriate topic results pages.
What to avoid in search engine optimization?
- No Frame
- Don’t Hide Your Text
- No clocking
- No doorway pages
- No Search Engine Spamming
- Web site technology won’t confuse the search engines
- No invisible navigation systems
- Don’t duplicate content
- Avoid Flash in particular
- Don’t use redirects as much as possible.
Little fact about search engine optimization We can do search engine optimization for you, this is something you get to hear very often, but Search engine optimization does not mean just fiddling around with a set of keywords.
Search engine optimization techniques and strategies are far more complicated than this and changes in the search engines algorithm, means that Search engine optimization experts have to be completely up-to-date on new developments.
It really is a matter of finding out the logic behind search engine “reasoning”. Finding out what “instruments” to influence search results, within the boundaries of “best practice” are available. Developing in house tools, to avoid tedious and time-consuming basic functions through atomization. Conclusion!!! After reading the above search engine process and all other stuff Should you still prefer to do it on your own, let us help you on your way for free:
Go to google.com Type in “search engine optimization”. Enjoy the fact that there is a wealth of 1.100.000 search results. Start reading..
If you think a small exercise we recommended you is complicated for you, then we at Linez Technologies have a solution for you.
Linez Technologies Search engine optimization service is strategically managed service that establishes long-term brand visibility, creating visits that convert into value. By combining best practice search engine optimization methodology with advanced management reporting and fees based on our performance, our search engine optimization service delivers realistic ROI.
When you begin to prepare for your web site, keep in mind that most people will come to your site for information and some time communication gap between the developers and clients will results a web site, which will be of no use to clients.
A web site needs continuous enhancements and improvements for various reasons and at this point there is need for the web site redesign but before re design your web site, you have to ask few questions honestly to yourself.
Is your existing web site fresh?
Fresh and up to date information on web site compels your visitors to visit your web site every day and bring great amount of traffic to your web site. Thus, a web site needs to be a fresh and up to date with latest information.
Is it compatible with all the web browsers?
Numbers of web sites on the Internet are not compatible with different browsers that are commonly used by the visitors. Thus, a web site should be compactable with the various common browsers like Microsoft Internet Explorer, Mozilla Firefox, Google Chrome and Netscape Navigator etc.
Is it having a professional look and feel?
Your web site should have professional look and feel which means uniform color sense, use of proper CSS, placement of images, graphics, animation, proper tag use, title description, meta tags etc which gives an professional appeal to a web site and strong appeal to visitor
Is it Search Engine friendly?
Search Engine friendliness is must in today’s Internet scenario if you really want to stand in the competition, your web site content richness, implementation of search engine optimization techniques to various web pages with various meta tag and relevant keyword richness enable your web site to score good on engine parameters from where potential customer would come to you.
Is it user friendly?
Another important question does your web site provide an ease to the visitor for looking information he/she is interested, does your website navigation pattern, proper placement of images graphics or animation is easy enough that a visitor is hooked to it. Thus, one of web site success key factor is user friendliness.
Is it giving you business?
Yeah!!! This is the question around which entire story of online business revolve, does your web site gives you business. If not! Then you have to think why and you have to start from the scratch to understand the basics and identity the loopholes, so that you can make efforts to rectify it and make your web site a success story.
Answering honestly the above few questions if you score less than 30 to 20 % on scale of 10, then we recommend you redesigning of web site strongly.
Redesigning a website is not a costly affair, but can be a highly effective way of enhancing your corporate identity and increasing you business sales.
Web site re-design process Analysis of Existing web site
First and the foremost step in the process of web site redesign, get the professional opinion on your current web site and analyze the inputs, so that analysis report provide an base for the redesign of your new web site.
Analysis of Competitors web sites
Put your heads together to search and analyze the strengths and weakness of the competitor web site.
Target Audience Research
After analysis of the competitors web site, search for your target audience for which your web site.
Content writing for new web site
Most important step in today’s search engine scenario, good content of the web site is a key for success, get assistance for professional content writer, who will write content with reference to your products and services in a way that content will cover audience of all age group and various business domains.
Professional look and feel
Web site themes, color sense, look and feel, selection of images, animation or graphics have to proper keeping various pixel resolutions in mind.
Web site Navigation and interaction pattern
Choose navigation pattern in such a way that a visitor can navigate the entire web site form an single web page, reduce number of pop ups as much as possible.
Use of optimize images, graphics and animation
Images, animation and graphics should be optimized for fast download on limited bandwidth. Browser compatibility Make your web site different browser compatible by following the various standard provides by W3C.
Search Engine Friendliness
Use of good and relevant content with proper use of key word description, meta tags, alt tags description and search engine constraints make possible to deliver a web site which is search engine friendly and facilitates in achieving top position in leading search engines to derive maximum traffic to your web site.
Analyzing web stats
When web site is redesigned keeping various above-explained factors in to considerations and uploaded on Internet, check web stats of the web site on regular bases using control panel.